CUSTOMERS
The Guatemalan Farmers and Seeds Association is diversified into several sectors and regions, reflecting the versatility and global demand for the cardamom they produce. These include:
International Markets:
- Middle East: The region is known for its high consumption of cardamom, used extensively in its cuisine and as part of its coffee culture.
- Europe: Consumers and businesses seek high-quality spices for use in gourmet foods, in the restaurant industry, and for retail sale in supermarkets.
- Asia: Countries such as India and others in Southeast Asia value cardamom for its traditional use in foods, beverages, and medicine.
- North America (United States and Canada): A diverse market using cardamom in home cooking, restaurants, and in the growing popularity of ethnic spice blends.
- Mexico and South America: Where there is a growing interest in exotic spices and diversification of culinary habits.
Customer Sectors:
- Food industry: Includes food manufacturers, baked goods companies, and beverage producers that use cardamom as an ingredient.
- Restaurants and Hotels: Establishments that look for high-quality ingredients to offer distinctive dishes to their customers.
- Supermarkets and Specialty Stores: Retail outlets offering premium spices to quality-conscious customers.
- Electronic Commerce: Online platforms that sell spices and related products to a global market.
- Health and Wellness Industry: Companies that use cardamom in natural health products, supplements and herbal remedies.
Services offered:
- To All Producers in the Country: Cardamom and seeds of Guatemala presents itself as a strategic ally, offering export services and support to the local market for cardamom producers in Guatemala, helping them reach international markets and obtain better prices and conditions.
The Guatemalan Farmers and Seeds Association is committed to maintaining quality, securing international certifications and meeting the demands of a diverse global market, establishing a significant presence in the global spice supply chain. Its business model is designed to be inclusive, offering opportunities not only to large importers and distributors, but also to local producers, thus contributing to the economic development of Guatemala.